A Fairytale City: What Makes Salzburg So Magical?

If Mozart had Instagram, Salzburg would be all over it. This compact Austrian city is the stuff of postcards—baroque domes, snow-dusted Alps, cobbled lanes, and a skyline ruled by a clifftop fortress. But Salzburg isn’t just beautiful—it’s immersive, romantic, and strangely addictive.

The city’s heartbeat is the Old Town (Altstadt), where every building feels like it has a story to tell. Walk along Getreidegasse and you’ll find wrought-iron shop signs, hidden courtyards, and Mozart’s birthplace tucked neatly among designer stores.

Then there’s the Salzach River, dividing the historic centre from the elegant 19th-century New Town. Cross one of its many bridges—especially the Makartsteg, covered in love locks—and you’ll get the classic Salzburg view: fortress, mountains, and steeples, all wrapped in that soft Austrian light.

And when night falls? Skip the touristy bars. Head to a tucked-away beer garden or sip a glass of Grüner Veltliner while watching the fortress light up. It’s a fairytale, yes—but one you’ll want to live in.